FAQ's

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"Augmented Reality Will Change Everything”,  “Simply put, we believe augmented reality is going to change the way we use technology forever.” - Tim Cook, Apple

Augmented reality (AR) is a direct or indirect live view of a physical, real-world environment whose elements are "augmented" by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is spatially registered with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, Augmented reality alters one’s current perception of the real world environment. Augmented reality is used to enhance the natural environments or situations and offer perceptually enriched experiences. With the help of advanced AR technologies (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space. Augmented reality also has a lot of potential in gathering and sharing tacit knowledge. Augmentation techniques are typically performed in real time and in semantic context with environmental elements.

AR Enabled refers to the capability of a device or software to support and utilize augmented reality (AR) technology. Augmented reality is a technology that overlays virtual objects or information onto the real world, enhancing and augmenting the user's perception and interaction with their environment.

AR Enabled devices can include smartphones, tablets, smart glasses, and wearable devices that have the necessary hardware components, such as cameras, sensors, and processors, to detect and interpret the real-world environment. These devices are equipped with software applications that enable the rendering and display of virtual objects in real-time.

The AR Enabled software typically utilizes computer vision algorithms to understand and track the real-world environment and align virtual objects with it. This allows users to see virtual objects integrated seamlessly into their surroundings, appearing as if they exist in the physical space.

AR Enabled applications can have a wide range of uses across various industries and domains. For example, in gaming, AR Enabled devices can project virtual characters or game elements onto the real world, creating an immersive gaming experience. In retail, AR Enabled apps can allow customers to visualize how furniture or clothing items would look in their homes or on themselves. In education, AR Enabled tools can provide interactive and visual learning experiences, bringing textbooks and learning materials to life.

The AR Enabled experience can include features such as object recognition, gesture recognition, spatial mapping, and real-time interaction with virtual objects. Users can interact with the virtual elements by touching, moving, or manipulating them using gestures or voice commands. This interaction enhances the user's engagement and allows for a more intuitive and immersive experience.

Overall, AR Enabled refers to the ability of a device or software to leverage augmented reality technology, enabling users to blend the virtual and real world, enhancing their perception, and offering new possibilities for entertainment, education, communication, and various other applications.

There are BILLIONS of smartphone users who in the next 1-3 years will be using phones that are AR Enabled™.
With the launch of ARKit and the release of ARCore, mobile AR in 2022 has reached over 300 million users.  There are currently just over 10,000 products that have manufacturer-produced AR experiences for their products, with that number growing to over 100,000 AR Experiences in the next 1-3 years. There is currently no universally accepted application or method to connect AR users to each of them. Each AR experience is fragmented; many experiences are related only to apps for the brand you must download. AREnabled will universally display content the way Youtube™ does videos. Each product’s AR experience will be indexed, searchable, and served from our database servers, and it will link out to the user content on the brand’s own site. It will be the center of the AR universe, connecting AR Enabled™ smartphone users with content, brands with customers, and BILLIONS of dollars with their products.